Case Studies: Listing with Chuck
Study #1: 7251 LaValle Drive, Centerville MN
After 143 days on the market and no offers received, Jeff Brown, owner of J. Brown Homes, Inc decided to cancel his listing with the other agent and give Chuck a call. Chuck came in with the following strategy:
Deep Clean
Believe it or not, homes that are deep cleaned and deoderized sell for 5% more on average. While homes that are dirty sell for 3% less than the average. That 8% difference is exactly why chuck brings in his professional cleaning crew to get your home looking and smelling like a million bucks! Not to mention, 80% of buyers who would otherwise be interested in your home view any scent of bad orders as a deal breaker.
Ultra Clean Windows
The perceived difference in value on a home with clean windows is 1%. That means if you are selling a $300,000 home, the perceived difference in value by simply having crystal clear windows is $3,000! A no-brainer that chuck includes on each listing.
Professional Staging
Homes that are professionally staged sell for an average of 5% more. Often times homes will have 90% of whats needed and just require a professionals advice on what items to remove, how to situate the remaining items, and a few additional items to complete the look. In this case, the home had just been built and required a full home staging.
Remarks
A listing description is often overlooked. Buyers that are truly interested in a home are reading the remarks with excitement, looking for more detail. This is the perfect opportunity to make them aware of all the benefits of purchasing your home. Every detail matters.
Previous listing remarks that did not get the home sold:
Chuck's listing remarks:
These two listing descriptions paint two very different pictures. Providing the buyer with all the details on what makes this home great makes all the difference!
Negotiation
Above and beyond all, negotiation is by far the most important step in the home sale process. Chuck's experience in negotiating over 40 million dollars worth of real estate deals sets him apart.
Due to the home sitting on the market for close to 5 months before Chuck took over the listing, the buyers had every intention of getting the home for less than listing price. Chuck was able to negotiate a full list price counter-offer that the buyers accepted.
Net Result
After sitting on the market for nearly 5 months, Chuck was able to take over the listing and get it sold in less than half the local average days on market and achieve a full list price sale for local builder Jeff Brown!