Case Studies: Listing with Chuck
Study #1: 7251 LaValle Drive, Centerville MN
After 143 days on the market and no offers received, Jeff Brown, owner of J. Brown Homes, Inc decided to cancel his listing with the other agent and give Chuck a call. Chuck came in with the following strategy:
Deep Clean
Believe it or not, homes that are deep cleaned and deoderized sell for 5% more on average. While homes that are dirty sell for 3% less than the average. That 8% difference is exactly why chuck brings in his professional cleaning crew to get your home looking and smelling like a million bucks! Not to mention, 80% of buyers who would otherwise be interested in your home view any scent of bad orders as a deal breaker.
Ultra Clean Windows
The perceived difference in value on a home with clean windows is 1%. That means if you are selling a $300,000 home, the perceived difference in value by simply having crystal clear windows is $3,000! A no-brainer that chuck includes on each listing.
Professional Staging
Homes that are professionally staged sell for an average of 5% more. Often times homes will have 90% of whats needed and just require a professionals advice on what items to remove, how to situate the remaining items, and a few additional items to complete the look. In this case, the home had just been built and required a full home staging.
Remarks
A listing description is often overlooked. Buyers that are truly interested in a home are reading the remarks with excitement, looking for more detail. This is the perfect opportunity to make them aware of all the benefits of purchasing your home. Every detail matters.
Previous listing remarks that did not get the home sold:
Chuck's listing remarks:
These two listing descriptions paint two very different pictures. Providing the buyer with all the details on what makes this home great makes all the difference!
Negotiation
Above and beyond all, negotiation is by far the most important step in the home sale process. Chuck's experience in negotiating over 40 million dollars worth of real estate deals sets him apart.
Due to the home sitting on the market for close to 5 months before Chuck took over the listing, the buyers had every intention of getting the home for less than listing price. Chuck was able to negotiate a full list price counter-offer that the buyers accepted.
Net Result
After sitting on the market for nearly 5 months, Chuck was able to take over the listing and get it sold in less than half the local average days on market and achieve a full list price sale for local builder Jeff Brown!
Study #2: 2690 Oxford Street N #246, Roseville MN
In a building where rising HOA dues have created added challenges for listing agents—leading to an average of 65 days on market and average sales 5% below list price—achieving a quick, full-price sale requires a strategic, results-driven approach.
Declutter
In smaller spaces, one of the most impactful strategies is to remove oversized furniture and minimize clutter. Doing so can dramatically enhance the sense of space, making the room feel significantly larger and more open.
Deep Clean
In addition to the proven impact of deep cleaning before listing, this step is even more critical in smaller spaces. With less square footage to tour, buyers naturally spend more time in each room—making cleanliness and attention to detail especially important, as any overlooked areas are far more noticeable.
Full Marketing Package
In many cases, listings under $200,000 don’t receive the level of attention they deserve. With lower commissions, some agents limit both the time and resources invested, which often results in lower-quality marketing—such as poorly lit photos and suboptimal angles that fail to showcase the property’s full potential.
Chuck takes a different approach. Every listing, regardless of price point, receives a high-level, strategic marketing plan. This includes professional photography from the same team trusted for many Lake Minnetonka properties, along with a targeted marketing strategy that identifies the ideal buyer and crafts compelling listing remarks designed to attract maximum interest and drive strong results.
Negotiation
Chuck negotiates with the same intensity and skill on modest listings as he does on multi-million-dollar properties. With proven experience closing over $40 million in real estate transactions, Chuck’s expert negotiation consistently delivers stronger results and maximizes your bottom line.
Net Result
Chuck was able to get this unit sold in 16 days (49 days faster than the building average) for FULL list price (5% higher than the building average). Not to mention, this sale set the building record sale price for this units configuration type.
Study #3: 220 3rd Avenue SE, New Brighton MN
After the original owners of this 1972 two story charmer with potential moved out, it was nowhere near showing ready. The sellers were getting guaranteed cash offers in the 350-360K range but they took Chuck advice to put their best foot forward and go live on the market.
Declutter
After five decades of living here, this home had collected years of personal belongings. By removing the clutter, the space was completely transformed, making it feel significantly larger and far more inviting.
Deep Clean and Crystal Clear Windows
A thorough professional deep cleaning transformed this home, making it look and smell brand new. The rich wood finishes were restored to their natural beauty, and the countertops now shine just as they did in 1972.
Over the years, the windows had accumulated layers of dirt and grime, giving them a foggy, aged appearance. After a complete professional cleaning—inside and out—the windows were restored to crystal clarity, looking bright and brand new once again.
Light Staging
Light staging truly brought this layout to life, enhancing the flow and highlighting the home’s potential. By thoughtfully staging just enough, it allows prospective buyers to easily envision their own style and how they would make the space their own.
Full Marketing Package
Chuck created a professional marketing video that beautifully showcased the home’s thoughtful layout and highlighted every key selling feature. The video was distributed across all major social media platforms, quickly generating thousands of views and significantly increasing buyer interest.
Negotiation
After receiving 11 competitive offers, Chuck strategically negotiated with each buyer’s agent, ultimately increasing the final sales price by an additional $28,000.
Net Result
Chuck delivered outstanding results, selling this home for $418,000 — a remarkable $68,000 above the guaranteed cash offer the sellers had been presented. Even more impressive, the property was listed for only 2 days and successfully closed in just over two weeks.
